More than simple reflection, these emerging trends call for an actual analysis of what’s happening in the more traditional mass market retailers. This will cause further consolidation in local, community-based marketing initiatives. On the other, skyrocketing online traffic and changes in online search trends suggest that demand will accelerate even more in the coming months. On one hand this emergency situation has triggered an uncontrollable upsurge in demand (especially for primary products) which has swiftly saturated logistics, to the point where it’s becoming more and more difficult to satisfy demand. ![]() There are countless similar cases, with more on the way in the near future. In Italy these networks number 182, with 31 based in Milan alone. Equally noteworthy is the case of L’alveare che dice si! – an e-commerce platform that food-buying networks can join: producers of fruit, vegetables, cured meats, beer and organic meat. These distributors use online platforms to organize home delivery of fresh products (and they also offer personalized at-home beauty care) so customers can avoid endless lines in physical stores (especially at big box retailers).Īrguably the best-known example in Italy is Cortilia, a food-tech company founded in 2012 which operates in the regions of Lombardy, Piedmont and Emilia-Romagna, with an online assortment topping 1800 products from nearly 200 producers. The most thought-provoking aspect of this is that while home delivery used to be the prerogative of big companies, now this new channel is providing growth opportunities for more fragmented supply chains too. The shut-in economy was already gaining popularity before the Covid-19 emergency hit, and it seems destined to become an integral part of our daily lives. Of these effects, one that definitely warrants close attention is the growing dissemination of what’s known as the ‘shut-in economy’ or the ‘lockdown economy,’ a phenomenon linked to on-demand - what we can order on the internet and consume at home. What all of them seem to agree on is that the ripple effects on consumer sentiment and buying habits will be felt for far longer than the epidemic itself. These are churned out by the forecasting models that are flooding traditional media outlets and social networks. ![]() ![]() When reflecting on the impact of the Covid-19 pandemic on the world of distribution, many questions come to mind, and even more possible answers.
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